I’m Imani and it’s my passion and my zone of genius to market your business by…
Personalizing a marketing plan to your brand, your values and your ideal clients. Because it’s not enough to just send you leads - they have to be leads you love (who’ll love you).
Creating strategies around the marketing channels most likely to reach your ideal audience.
Generating creative, thoughtful, consistent content that is true to your brand.
Filling the top of your sales funnel with great-fit leads from social media, content marketing and email marketing.
You are amazing at what you do. You have a gift, and the greatest expression of that gift is sharing it with the people who need it. Who need you.
Some people call it your “zone of genius,” and when you’re in that zone, time flies, you feel fulfilled, and you know that you’re doing your best work.
But, it’s really hard to get into that zone if you’re spreading yourself too thin doing things that are well outside of it.
For online marketing to work, you have to be consistent, strategic, dedicated, creative, and carve out time to do it every day. If that sounds like a whole other job - it is.
And for most business owners, marketing themselves is not their zone of genius. It drains energy from doing the work they love because it’s not their passion.
It is mine.
I love working with business owners. You’re interesting, you work so hard, you’re often trying to do all the things (and I know this leaves you tired and overwhelmed, and important things start to slip through the tracks). Finding the right balance between bootstrapping and delegating is hard — I totally get that. After leaving my corporate marketing career, it took me a minute to figure this out for my business too.
A Bit About My Story
When I was little, I wanted to be a doctor, and I was very serious about this idea. I was precocious, smart, and totally capable, and from elementary school through my first two years of high school, my purpose never wavered. Until chemistry.
Chemistry said no.
Really, it was for the best. While I love helping people, the medical profession just wasn’t for me. But, at 19, that’s the only future I’d ever considered. I was completely lost. And going to college with zero plan.
What do you do in college with no plan? Communications. It’s okay to laugh. And when graduation came, the economy tanked, and whatever plans I’d kludged together fell apart again.
Sometimes fate guides you best when you’re completely lost.
It guided me to a job in digital marketing at an agency that worked with huge brands, doing everything: email marketing, website development, social media, etc.
From there, I went in-house at a large corporation to manage their mobile marketing experience and app platform development.
I’ve learned every aspect of online marketing. What works, what doesn’t, what’s changing, and how to stay on top of it. But my passion isn’t working for big corporations. I love heart-centered entrepreneurs who are genuinely in business to make people’s lives better. By supporting you in that mission, my work has so much more meaning.
I’m here so you can focus on the client work you’re passionate about AND enjoy the steady flow of incoming leads, without depleting your energy trying to do everything.
We’ll look at your existing strategy and make recommendations for how you can get more clients and spend less time doing it.
Fun Facts About Me
I studied communications but graduated with a degree in broadcast journalism (just as the journalism industry was on a steep decline). But, those skills helped me talk my way into my first digital marketing job, so not a total loss!
I travelled and worked remotely most of 2019 to Colombia, Mexico and California (I got to cross Dia de Los Muertos AND California redwoods off my bucket list). And just in time too, because 2020? Well… you know — we in the house.
I’m a big believer in silver linings, and I kind of love that so many people have been able to get a taste of working remotely. I enjoy sitting down to work, but not in someone else’s office. Wouldn’t it be great if more people got a chance at digital freedom?
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