Client retention for small businesses

Keep the clients you already have coming back.

Imani Digital sets up client retention systems for small businesses and independent practices. Automated follow-ups and reminders go out at the right time, to the right person, and sound like you. So you can spend your time on the parts of your business you love.

Imani Murrell
Hi, I'm Imani

I love to see small businesses win.

I help small businesses keep the clients they already have, and bring back the ones who've fallen off the radar.

I love marketing, so I keep up with the latest tools and what's happening in AI. If AI feels intimidating, I'll help you use it in a way that makes sense and isn't scary.

If you have no interest in marketing, I'm cool with that. I'll explain what matters most in plain English, set up the rest, and make sure it keeps working while you get to do what you do best.

More about me

Sound familiar?

You have a sneaking suspicion your clients aren't coming back as often as they used to, or as often as they should. Right now it runs on your memory and your gut. You think "It's been a while since I've seen so-and-so," but then your day gets busy and the follow-up gets away from you. When your books aren't full, you go looking for new people, while your existing client list goes untapped and the booking software you pay for each month sits half set up.

When it's working

  • When a regular is overdue, a message goes out on your behalf, at the right time.
  • When a product they bought should be running low, they get a gentle reminder.
  • When your calendar has a slow week, you have something ready to turn on.
  • You can see who's drifting, and where in the process they fall off.
  • Your past clients already know you and your work. That's something your competition can't match, and now you're leveraging it.
Why me

I focus on what happens after the first sale.

Lots of companies can help you with brand photo shoots, ads and social media posts. But what sets you apart is how you show up for people after that first impression. I help you build automated systems that bring customers back and keep them loyal.

I've worked with some of the biggest companies around, learning how they keep their customers engaged. Through Imani Digital, I bring those lessons to small businesses, sized to fit. I'm good at spotting what makes your business special, and helping you say it to the clients who already know and trust you.

How I work

Strategy first. Then a system you own.

01

Find the gap

Where clients fall off: the follow-up that never goes out, the regular who stops booking, the tool nobody set up.

02

Build the system

Automations and AI where they help. A real person where the moment needs one.

03

Hand it off

Checklists and templates your team can run, so it keeps working without me in the room.

Work with me

Pick the one that fits.

Retention consulting and strategy

Want my brain on your business? I find where clients are falling off, then build the follow-ups, automations and AI workflows that bring them back, using the tools you already have where we can. Short projects or ongoing support.

My focus is keeping the clients you have, and I can help you find new ones too.

For practicum directors

Practicum Referral Engine

For Ontario practicum clinic directors. More ways for new clients to find your students, beyond Psychology Today.

Not sure? Book 30 minutes and we'll figure it out together.

Field Notes
More technology gives us more options. Better customer experience comes from choosing well.
Imani Murrell Read Field Notes

Let's find out why they're not coming back.

Book a free 30-minute call. Bring the one thing that's bugging you, and leave knowing what to fix first.

Book a free 30-minute call