ClientCadence — Retention Marketing for Service-Based Businesses

Retention Marketing for Service-Based Businesses

Your clients already trust you.
Let's build the system that helps them remember you.

Retention strategy, lifecycle marketing, and automation designed to help you stay connected to the people you've already worked so hard to earn.

Book a strategy call See how it works

Sound familiar?

Your clients love the experience you provide. Then life gets busy, and six months later they've quietly disappeared.
You know follow-up matters. You just don't have the time to manually remember who needs what and when.
Your client information lives in five different places, and none of them seem to talk to each other.
You built your business on relationships. Maintaining those relationships at scale feels harder every year.

What we do

ClientCadence helps service-based businesses turn great experiences into loyal client relationships. We build the systems, automations, and client journeys that help you stay connected long after the first appointment, purchase, or project.

Retention Strategy

We map your client journey from first purchase to loyal advocate, uncover where clients are slipping away, and identify the opportunities hiding in your existing customer base.

Lifecycle Systems & Automation

We build the follow-up systems, reminders, nurture sequences, and automations that keep your business present without adding more work to your day.

Ongoing Optimization

Retention isn't a one-time project. We help you refine, improve, and strengthen your client experience so relationships continue to grow over time.

How it works

01

We talk

A short discovery call to understand your business and where client relationships break down.

02

We build a plan

A clear retention strategy mapped to your client journey — tailored to how your business actually works.

03

We make it run

We build the systems, automations, and communication touchpoints that help your clients feel remembered without requiring you to manually follow up every time.

Your next sale might already be in your database.

Most service businesses spend their time thinking about the next new client.

Meanwhile, past clients forget to rebook. Products don't get replenished. Referrals never get requested. Relationships fade simply because nobody followed up.

Some clients naturally become loyal — the experience was right, they just kept coming back. But most need a little help getting there. A thoughtful retention system builds the relationship between a first visit and a loyal client, creating the touchpoints and moments of feeling remembered that help more of your clients make that transition.

Your existing clients already know you, trust you, and have experience with your work. A thoughtful retention system helps you stay present long after the first transaction, creating a better experience for your clients and a more predictable business for you.

Imani Murrell
About

Imani Murrell

I've spent my career inside some of the world's largest marketing organizations, helping businesses understand what keeps customers engaged, loyal, and coming back.

Along the way, I noticed something.

Large brands have entire teams dedicated to customer retention. They have systems, data, automation, and strategies designed to strengthen relationships over time.

Most small businesses don't. But they should.

The good news is that small businesses have something large brands spend millions trying to replicate: trust. A real relationship with their clients. A level of care and personal attention that no enterprise system can manufacture.

ClientCadence exists to help service-based businesses combine that trust with the right systems — so they can stay connected to their clients in a way that feels personal, thoughtful, and sustainable. Bringing the best of both worlds together.

  • 15+ years across digital marketing, platform sales, and client strategy
  • Former LinkedIn Marketing Solutions and Intuit Mailchimp
  • Built retention systems for premium service businesses across Canada
  • I work with the tools your business already uses — I just make them work harder

Ready to build a better way to stay connected to your clients?

Let's spend 30 minutes looking at your current client journey and identifying where opportunities may be slipping through the cracks. No pressure. No complicated marketing jargon. Just a practical conversation about your business.

Book a strategy call No obligation. No agency speak. Just a real conversation.