The Site Foundation

One time. Builds the channels that keep working term after term, no matter which students are on staff.

1. Search check-upFind the words people actually use when they look for affordable therapy in your area and in the languages you serve.
2. Google Business ProfileSet up or refreshed so your clinic shows up on Google Maps and in local searches, with your services, languages, and low-cost student therapy listed.
3. Two standing website pagesAn affordable care page (how your sliding scale works, who qualifies, how supervision works) and a "therapy in multiple languages" page.
4. Community directoriesPsychology Today stays as it is. We find two or three community directories that fit your clinic and your students.
5. Referral partner starter kitA list of 10 local organizations that serve the communities your students can help, plus an introduction email ready for you to send.
6. Language page templateOne English page written for search, ready for your students to translate with their own language and cultural knowledge. Post each version once, then show or hide it each term.
7. Current student profilesUp to 5 current students interviewed and added to your website, language pages, and community directories.
8. A simple baseline"How did you hear about us?" added to intake, so at the end of term you can see what's working.

A free 20-minute review on Zoom. I ask a few questions about where your clients come from and point out one or two gaps.

New Cohort Refresh

Optional. New students need clients right away. The refresh gets each new student set up on your website, your language pages, and your directories as soon as they start.

One flat price for up to 5 students. Starts with your next group of students.

• Student interviews – A 30-minute interview with each student, turned into a page that sounds like them: their languages, their lived experience, and who they want to help.
• Website and directory listings – Each student added to your website, your language pages, and one or two community directories.
• Channel updates – Google Business Profile and directories updated so departing students come off and new ones show up.
• End-of-term report – Where your clients came from this term, compared with your baseline.

What I need from you

• Website access, or someone who can publish pages
• Access to your Google Business Profile. No profile yet? I'll set it up, and you just verify it with Google.
• 30 minutes with each student, once per term

What this is not

Not a website redesign, social media, or ads. No review or testimonial campaigns (CRPO doesn't allow them). I don't promise a number of referrals. I measure where your clients come from and show you what changed.

Who's behind this

I'm Imani Murrell. I've spent more than 15 years working for some of the biggest companies around, like LinkedIn, Mailchimp, Canadian Tire, and Salesforce, learning how they keep their customers. Since 2018, I've been translating those lessons through Imani Digital for small businesses and independent practices, because I love to see small businesses win. Email me at hello@imanidigital.co.

Investment

Founding price, first 3 sites.

The Site Foundation is paid in full when you say yes, and it's delivered within 4 weeks of starting.